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Last Minute, the European travel-tech company operating the online travel platform LastMinute.com, has reported its latest financial results for the full year 2025, announcing significant revenue growth, increased adjusted EBITDA and a strategic outlook targeting further expansion and innovation in 2026. The company’s audited results showed that annual revenues increased around 15% compared with the previous year, supported by double-digit growth in both flights and holiday package bookings, while adjusted EBITDA was up approximately 33% year-over-year, reflecting operational improvements and disciplined cost control. According to the official release, Last Minute’s performance exceeded earlier guidance, underpinning the board’s confidence in continued momentum as the company invests in technology and customer engagement initiatives.
Last Minute Highlights Revenue Growth Across Flights and Packages
Last Minute’s preliminary audited results for the 2025 fiscal year revealed that the company achieved approximately 15% year-over-year revenue growth, driven by strong demand in its core product segments, particularly flights and holiday package offerings. According to the financial disclosures, flight-related revenues surged by over 30% compared with the prior period, reflecting heightened consumer interest in airfare bookings and dynamic inventory optimisation. At the same time, the company’s packages segment contributed solid growth, with double-digit increases in both gross profit and overall volume. The combination of these two revenue streams underscores the diversified demand for various travel products on Last Minute’s platform and highlights the company’s execution of its multi-product strategy.
Last Minute Reports Adjusted EBITDA and Cash Flow Improvements
Alongside revenue increases, Last Minute announced a notable rise in adjusted EBITDA for the full year 2025, reflecting enhanced operating performance and tighter cost management. According to recent financial analyses, adjusted EBITDA climbed by roughly 33% year-on-year, supported by stronger contribution margins and operational leverage, even as the company navigated seasonal fluctuations and variable demand. The fourth quarter in particular saw a marked improvement in earnings before interest, tax, depreciation and amortisation, with growth in key geographical markets and demand segments bolstering overall performance. In addition to EBITDA gains, the company achieved a positive swing in cash flow conversion, reporting cash generation of €1.7 million compared with negative cash conversion in the prior year’s fourth quarter.
Last Minute Outlines Technology and AI-Driven Enhancements
As part of its strategic roadmap for 2026, Last Minute is accelerating its investments in technology platforms and artificial intelligence capabilities aimed at enhancing both backend operations and customer-facing services. The company has launched a Model Context Protocol (MCP) server for its flights inventory, the first step in a planned suite of AI-enabled infrastructure to support dynamic availability and real-time pricing across multiple travel products including flights, hotels and integrated packages. These technology advancements are intended to future-proof the company’s systems against emerging trends in conversational search and artificial intelligence-guided travel planning tools, bolstering Last Minute’s competitive position within the online travel agency landscape.
Last Minute Expands Loyalty Program and Customer Engagement Initiatives
In recent developments, Last Minute has also focused on strengthening customer engagement through the launch and expansion of a multi-tier loyalty programme known as PRO, designed to deepen repeat business and increase lifetime customer value across key European markets. Initially rolled out in the United Kingdom, the programme provides members with tiered benefits, tailored offers and exclusive access to travel deals, aiming to convert occasional users into regular platform participants. Management commentary included in the company’s earnings call emphasised the growth in repeat bookings, which increased by more than a quarter year-over-year, attributing this progress in part to enhanced loyalty incentives and app interaction.
Last Minute Navigates Geopolitical Impact on Travel Bookings
Last Minute’s FY 2025 results also acknowledged external factors affecting travel flows, including geopolitical disruptions that influenced a portion of bookings during the year. Specifically, the regional conflict in the Middle East led to airspace closures and shifts in travel sentiment, resulting in approximately 17,000 bookings being impacted—a figure management noted is comparable to a day and a half of typical business operations. While such disruptions can influence consumer destination choices and conversion timing, overall intent to travel remained resilient, with alternative destinations and European city breaks gaining traction among travellers seeking flexibility and assurance.
Last Minute Appoints Strategic Partners for Brand Development
In a move reflecting its broader marketing and brand strategy for 2026, Last Minute appointed global agency BBH to develop a refreshed brand platform focused on key European regions. This strategic partnership aims to enhance Last Minute’s visibility and resonance with travellers who book within shorter decision windows, a segment described by the company as “under 30 days” demand. The collaboration is expected to yield a new marketing campaign launching in the summer, designed to articulate the company’s value proposition and reinforce flexibility and travel confidence among cost-conscious consumers navigating economic and geopolitical uncertainty. The initiative underscores Last Minute’s intent to align its brand narrative with evolving consumer behaviour patterns and to capitalise on the growing trend of last-minute holiday bookings in the digital travel marketplace.
Last Minute Forecasts Continued Growth and Market Positioning in 2026
Looking ahead, Last Minute’s management reaffirmed its 2026 outlook, projecting continued revenue and adjusted EBITDA growth of about 10%, driven by strategic investment in tech, customer engagement, and operational enhancements. According to recent forecasts incorporated into the company’s financial outlook, the platform is expected to benefit from both macro travel demand trends and structural shifts toward digital travel planning and booking. With a reinforced balance sheet, strengthened cash flow generation and ongoing product development focus, Last Minute aims to secure its position as a leading travel-tech provider across Europe and beyond. The company’s multi-faceted growth strategy, which combines technological innovation, loyalty expansion, and brand building, reflects a comprehensive approach to navigating a competitive and evolving online travel industry.
